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 Did you know that Pampers and UNICEF are halfway to reaching global elimination of Maternal and Newborn Tetanus?  We’re honoured to be working with them today to promote and support their work across the globe.

I still can’t quite believe that I was lucky enough to bring three magical, healthy babies into this world.  Babies bring their own special form of magical happiness to everyone around them, and they always know how to somehow put a smile on your face or make you laugh – whatever else is going on in your life. Now my baby – and your baby can even help to save another baby from Tetanus.

All your little one needs to do is wear Pampers – not because they’re super nappies [except they are], but because Pampers donates 1 vaccine against maternal and newborn tetanus for every pack of Pampers nappies and wipes sold through the “1 Pack = 1 Vaccine” Pampers-UNICEF campaign. The campaign is now in its 11th year, which is fantastic – during that time, amazing babies around the world have helped Pampers and UNICEF to eliminate maternal and newborn tetanus in 19 countries – with only 19 more to go, they’re halfway towards their goal of global elimination! 

Thanks to the support of families, since the Pampers-UNICEF “1 pack=1 vaccine” campaign beganan estimated 500,000** newborn babies have been saved and a vaccine has reached a mother and her baby every second.  It’s crazily simple to help. 


There are even more ways that we can all support this important campaign to eliminate this nasty disease.

Today we’re sharing a photo of Baby Hero with the hashtag #1photo1vaccine or #PampersUNICEF – and Pampers® will donate the equivalent cost of one vaccine!  You can do this too – post on Facebook, Twitter or Instagram – Pampers® will donate the equivalent cost of one vaccine for your photo too!

If you aren’t able to share a photo today, or if you’d like to do more, there are other ways that we can all help to work together to eliminate maternal and new born tetanus:

  • 1 pack= 1 life-saving vaccine:  For each purchase of a Pampers® pack with the UNICEF logo

  • Donate to UNICEF: By becoming a monthly donor to UNICEF today you can join thousands of other parents who donate every month to improve the lives of these vulnerable children

This year, celebrity mum and former Girls Aloud singer Kimberley Walsh is supporting the PampersUNICEF campaign. Kimberlesays: “feel hugely honoured to be supporting the Pampers-UNICEF campaign in its 11th year. As a mum to Bobby, and expecting my second child later this year, I feel great empathy with other mothers around the world who, just as I do, want nothing more than to deliver a happy, healthy baby. The reason I’m so passionate about this campaign is that mums and dads here in the UK can make a very real difference by doing nothing more than buying the Pampers that they need for their little onesIt’s phenomenal and makes me feel very proud of what we can achieve together.

We’re joining the campaign – join us too and together with your wishes, Pampers® and UNICEF can help protect the world’s amazing babies against newborn tetanus To find out more, visit http://www.pampers.co.uk/why-pampers/pampers-unicef-partnership 

Remember the hashtag: #1photo1vaccine.  It’s really that simple. Let your baby be a superhero today.

#1photo1vaccine #1photo1vaccine

 ** Based on Child Health Epidemiology Reference Group (CHERG) of WHO and UNICEF (Lancet, October 2014)


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